All The Gear, No Idea
Source: The 2016 Fitness Knowledge Report FITNESS FADDISTS in the UK are investing heavily in health and fitness clothing, equipment and...
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FEXIT
With the rest of the country talking Brexit, I’ve been giving some thought to Fowey Exit or Fexit. Cornwall had the lowest per capita...
Product v Engineering v Industrial Design = UI or UX Design
When I was training and learning about engineering, design and how to channel the creative muse, there was no doubt who did what....
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Why Cornwall?
Sitting here in my kitchen at home, late at night, writing about why we chose to set up Rugged Interactive in Cornwall is a bit like...
Top 10 (ish) Innovative Fitness Products
A short and personal list of Innovative and inventive products in the world of fitness, not in any particular order! #1 Concept2 Rowing...
Successful Cornish Businesses
Source: Invest In Cornwall Design for Sport works with a number of blue chip clients across the spectrum of sport and business. Fowey...
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March 2011 Newsletter
Welcome to the Design for Sport newsletter. We hope you enjoy it and feel able to contribute to future editions - our aim is to showcase...
Top ten products that have changed sport forever (in no particular order)
1. Hawkeye 2001 Developed from a spin off from military research Hawkeye has enhanced the enjoyment of cricket, tennis and snooker and...